SEO refer as a Search Engine Optimization. SEO is an on going work t o get peak results. For this we have to analysis every part for the website. SEO analysis process includes several parts of website.

 
Keyword Analysis: For every business primary requirement is marketing. SEO is belongs to web marketing nothing but e-marketing. Here we have to analysis business and there services, production and requirements. Then we would be get some idea then have to concentrate on by which keywords are commonly using to get their require products. On this way we should select some main keywords to target our business. Search Engines mainly see the unique content and evaluate how much full for the visitors. So every one should maintain their targeted keywords in the content and have to maintain keywords density means how many times keyword is used content so that search engine must give high priority to our targeted keyword. For keyword analysis we have to follow all the rules and have build good keywords in the website.
Competitors Website Analysis: To obtain high rankings for the website we have analysis our competitor's websites too. Here we should point content for the website, Page Rank, Back Links, cached pages and keyword rankings. We have to note down every thing and analysis what we need to implement to get our website in to top position. Here we should not allow any spamming methods to get high ranking. It may be chances to ban our site in major search engines.
On Page Optimization: This includes creation of meta tags, title, description , keywords, Alt tags and etc., After On page optimization we need move for the submit that details to major search engines , Directory Submission Article submission and etc., need to be done. For more..
Off Page Optimization: In this part includes Link Exchange, One Way Links, Search Engines Submissions, and Directory Submission. For more..
Other Activities: We have so many techniques in SEO they are BLOGs creation, site maps creation (Google, Yahoo, XML and HTML).
Reports: We have to maintain update record for this , Which we have done still now and what need to be done and time frame etc.,  
   

The expression “search engine optimization”  SEO is something of a misnomer as it not the search engine that is being optimized. The phase describes the process of designing or modifying a website in order to achieve high rankings in search engines results pages (serps). Search engine companies would say that we designers should simply get on with producing excellent content and making their sites easy to navigate and let the search engines get on with indexing the resulting pages. On the other hand it can be argued that the search engine algorithm designers have the best idea of what elements constitute we designed website and by learning from their ideas we should be able to build better websites.
 
Optimizing a website requires some knowledge of what factors search engine use when ranking a page and how significant each of these factors is for particular search engine. Search Engine use a mixture of on-page and off-page factors.